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AI Advertising & Commercial Mastery

Course By

Ran Nuriani

Film Maker

This course isn’t just about learning tools — it’s about building something real. From day one, you’ll choose a brand you connect with, and by the end, you’ll deliver a real ad for it. The goal? You walk out with a portfolio that shows what you’re made of – ready to hit the market with confidence.

*All courses will take place weekly at 11am EST

Course Details

Lesson 1: A New Era of Advertising – From concept to vision

Duration: 60 minutes

Goal: Understand how AI is revolutionizing the advertising world.

1. The Creative Revolution: Faster, Cheaper, Smarter

  • From concept to execution: how AI transforms the creative process

  • How much time, money, and resources it saves (with real examples)

  • What you can produce today with simple tools


2. Create High-Impact Ads — Solo

  • Visual ads for brands, products, and businesses — no cameraman, editor, or actors needed

  • Ad styles you can create alone: visuals, animation, text, voiceover

  • Differences between AI scriptwriting vs. traditional filmmaking

  • How to write for visuals, not actors


3. Opportunities in the New Advertising Market

  • Who’s already using AI tools: brands, influencers, entrepreneurs

  • Where the money is — and how to tap into it

  • How to stand out from traditional ad agencies


4. From Concept to Script to Shots

  • What makes a concept stand out in AI-based advertising: emotional hooks, clarity, brand alignment

  • How to build GPT assistants tailored to different niches and clients

  • Teaching your assistant your tone, industry, and messaging style

  • Translating a concept into a clear script

  • Turning a script into a shot list: composition, emotion, story arc


5. Visual Creation & Portfolio Building

  • Preparing to generate your first visuals with AI tools

  • Aligning visuals with your script and brand vibe

  • Workflow that builds a real portfolio

  • Using personal projects to attract paying clients


6. Staying Legal and Client-Safe in the Age of AI

  • What’s allowed and what’s risky with AI-generated content

  • Copyright rules, ethical use, and client-safe practices

Lesson 2: Custom AI Models & Animate Your Visuals

Duration: 60 minutes

Goal: Learn how to train LoRA models for consistent, high-quality visuals of products and people, enabling precise visual branding and personalization. You will also learn to transform still images into compelling video sequences using precise prompts and visual continuity techniques.

What We’ll Cover:

1. Why Custom Models Are Essential

  • Learn how to train LoRA models for consistent, high-quality visuals of products and people

  • How LoRA training gives you full visual control

  • Use cases: product branding, repeatable characters, actors/models

  • Enables precise visual branding and personalization


2. Gathering the Right Dataset

  • Best practices: number of images, lighting, angles, and variety

  • Differences in datasets for faces vs. physical products


3. Testing, Refining, and Evaluating Output

  • How to evaluate LoRA results and make effective iterations

  • Examples of good vs. poor model outcomes

  • Preparing model outputs for motion tools

  • Ensuring consistency across frames for smoother video generation


4. Preparing for Animation & Visual Continuity

  • Transform still images into compelling video sequences using precise prompts

  • How to structure outputs for animation

  • Why movement matters: emotion, immersion, and story flow

  • Still vs. motion – understanding the mindset shift

  • Basics of camera movements and how they influence storytelling


5. Controlling Animation Quality

  • How to write accurate prompts for consistent, believable motion

  • Avoiding common animation issues: distortion, deformations, unnatural movements


6. Building Smart Assistants for Animation & Branding

  • How to create GPT-based assistants that guide animation structure

  • Automating the translation from storyboard to prompt sets

  • How to animate products and faces without breaking consistency

  • Techniques to preserve brand aesthetics in motion

Lesson 3: From Sound Design and Video Editing to Final Portfolio

Duration: 60 minutes

Goal: Discover how to design audio that elevates your brand, using AI tools for music, voiceovers, and sound effects.

What We’ll Cover:

1. The Power of Sound in Storytelling

  • How sound enhances emotional impact and brand identity

  • Understanding the difference between background noise and intentional sound design

2. Creating Brand-Aligned Music with AI

  • How to generate music that fits your concept, vibe, and product

  • Crafting themes that feel unique but sound professional

3. Smart Sound Matching

  • How to choose and sync sound effects that enhance visuals

  • Timing audio for emotional and narrative emphasis

4. Voice Design & Lip Sync

  • Generating natural voiceovers that fit your brand’s tone

  • Techniques for syncing voice with animated visuals

  • Keeping character integrity in voice and lip-sync


5. Finalizing Your Video

  • Editing tips for flow, rhythm, and narrative clarity

  • Bringing together visuals, voice, music, and animation into a cohesive final product


6. Project Submission and Group Review

  • Students present their final video projects

  • Peer and instructor feedback

  • Live refinement and improvement tips


7. Building a Portfolio & Entering the Market

  • How to showcase your best work to attract clients

  • Packaging your video assets for web, social media, and client delivery

  • Strategies to start getting real work as an AI advertising creator

  • Leveraging your portfolio to build credibility and income

Your Instructor

Ran Nuriani

Film Maker

Ran Nuriani is leading the AI video revolution in Israel. He built the country’s top academy for AI video creation—and became one of the most in-demand creators around, working with top brands, major companies, A-list celebrities, and global clients. And the wild part? He didn’t come from some fancy film background. He proved that with the right tools and the right mindset, anyone can turn bold ideas into real, high-impact content. Now, he’s teaching others to do exactly that—fast, smart, and without needing a studio

Private lessons

Get 1 on 1 mentorship or team training with the instructor.

Instructor Portfolio

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